Pelican's Snoballs - Social Media Ad

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Pelican's Snoballs

Fall Flavors Ad

We wanted to use a lot of close up shots to showcase the snoballs. Also, in order to show the family-friendly atmosphere, there are shots of kids playing and having fun.

We mimicked the fall season by color grading the shots to have more of a warmer tone and feel.

Krishen Kitongan

The first thing I had to consider when creating this graphic was the style and feel my team and I were going for. We agreed to take inspiration from the official logo of the company, which was a cartoon drawing of a pelican. The image and a lot of the words used to promote the company was surrounded by a white border, so we decided to do the same. We created many initial logos before deciding on one that fit the style we were going for; collaboration and communication played a big role in creating our tangibles. I decided to use a very simple, minimalistic approach to the apple and later added details such as the crease in the apple's leaf as well as the shiny areas on the apple and the caramel. I belio

Valerie Henshaw

When creating the logos for the Pelican's Snowballs flavors we as a group know that we wanted to create it too look like a sticker and have the same tone in color as well as font type that Pelican's already had. I kept the pumpkin simple and fun to keep the mood that Pelican's gave. I created the pumpkin first by making multiple shapes in illustrator and combining them as a group. We made sure the letters were also outlined so that they popped more. All of the pumpkin is also outlines with white to give it a pop.

Lily Acosta

I wanted to create a simple icon to coincide with the lighter theme of the commercial. When designing the cookie, I used references to get the shape more natural rather than a perfect circle and I used a brown color pallet to create variation in the colors on the cookie. By using lighter and darker shades of brown, I wanted to embody the cinnamon and warmth of a snicker doodle. Then we collectively chose a font for the design and tweaked it to be more fluid, since we wanted to have more character in the text than just a plain word. After we created the text and the icon, we positioned and sized each to look even and pleasing for the commercial.